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Welcome to JakeSherlock.com

Chugging along without a federal bailout since 2007

Jacob Sherlock

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I'm an assistant professor, opinion editor and news editor with the Missouri School of Journalism and the Columbia Missourian.

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July 07

This one time, I performed a wedding ceremony ...

For those who haven't heard, I became an ordained clergyman recently. Seriously. See for yourself:



How did I get ordained? I simply went to the Spiritual Humanist Web site and answered a few short questions: name, address, and e-mail. Voila! I was ordained.

Many states, including Missouri, recognize Spiritual Humanists as able to perform weddings, so I signed the marriage license after the ceremony and dropped it off at the courthouse. In fact, it's what my good friend Rob Weir (and fellow geeky journalist) did for us when Jenny and I got hitched.

How did I do? Well, I started to call the groom "Byron" instead of "Bryon" at one point, which he ribbed me about after the ceremony. The bride, Carla, jokingly calls him that all the time, so he reasoned that was why I had my mini-goof. But he's the only one who noticed.

Otherwise, I think I did OK. I got a few compliments, and the bride and groom were happy with it, which is what mattered to me most.

Here's a copy of the script I wrote for it:

Bryon, Tylee and Jake are in position at the pulpit. Carla makes her entrance.

Jake: Please be seated

Jake: On behalf of Carla, Bryon and Tylee, we’d like to welcome you here this evening to celebrate this joyous occasion. We are here to be witnesses to the joining of this beautiful family as Carla and Bryon pledge their love to each other and to Tylee in front of all of you, the nearest and dearest family and friends.

The love that Bryon and Carla share is best expressed through the classic poem “I Carry Your Heart,” by e.e. Cummings:

i carry your heart with me (i carry it in
my heart) i am never without it (anywhere
i go you go,my dear; and whatever is done
by only me is your doing,my darling)
i fear
no fate(for you are my fate,my sweet)i want
no world(for beautiful you are my world,my true)
and it's you are whatever a moon has always meant
and whatever a sun will always sing is you

here is the deepest secret nobody knows
(here is the root of the root and the bud of the bud
and the sky of the sky of a tree called life;which grows
higher than the soul can hope or mind can hide)
and this is the wonder that's keeping the stars apart

i carry your heart(i carry it in my heart)

Jake: For those who have spent time with Carla and Bryon, you know them to be fun, light-hearted and not afraid to give each other a good teasing every now and again. You also know them to be caring and supportive of each other through all of life’s challenges. They complement each other well, and together they make quite a team, as evidenced by the beautiful home they’ve invited us into tonight and by their precious daughter who stands here with us.

That underlying connection which makes them such a fun, loving pair is captured in the writings of Voltaire, whom Carla will read now.

Carla: Sensual pleasure passes and vanishes in the twinkling of an eye, but the
friendship between us, the mutual confidence, the delights of the heart, the
enchantment of the soul, these things do not perish and can never be
destroyed. I shall love you until I die.

Carla takes the ring from Jake and slips it on Bryon’s finger.

Jake: Bryon will now read from William Shakespeare’s “Romeo and Juliet.”

Bryon: My bounty is as boundless as the sea,
My love as deep; the more I give to thee,
The more I have, for both are infinite.

Bryon takes the ring from Jake and slips it on Carla’s finger.

Carla surprises Tylee with her own ring

Jake:
What is a vow,
but an intention
spoken out before the world
so that the world, in hearing,
might take part
in aspirations
of the willing heart?
In our coming here today
to join and bless
the joy of your becoming wed,
may we enter in
the truth of the words you've said,
"I do."
Maureen Tolman Flannery

Jake: I speak for all of us here as we wish you a lifetime of joy and happiness together as husband, wife and daughter. Ladies and gentlemen, I present to you, and Bryon and Carla Ciolli. You may kiss the bride.

Lip lock, then uncork the champagne.

I am now taking bookings if anyone is interested. :)


Earn $10 and help out a pair of MU grad students.

This message says it all:

Hi!
Want to earn a quick $10 and contribute to journalism in the process?
We are conducting experiments for our Master’s theses, and we’d love
for you to participate.

The two experiments each deal with online news.  As a participant, you
would read a series of online news stories and then answer questions
regarding your reactions to them.  The total participation time is
usually less than one hour. The pay is ten bucks in cash.

We’re running the studies in room 176 Gannett (the J-school Prime lab)
through Friday, July 10. If you’re interested in stopping by to do the study,
please drop us a note:

Tracy Downing – ttdgg3@mizzou.edu
Nate Birt  - nathanjbirt@gmail.com

Thank you!

Tracy and Nate

The study is an important look at how consumers read news online and could have big-time ramifications for the way newspapers offer news on the Web. So please, help out if you can. And hey, $10 is nothing to sneeze at. There is a recession on, after all.
June 28

Rest in Peace Michael Jackson

  For tonight at least, I don't want to remember Michael for his creepy behavior later in life. I want to remember these days, when Michael was a total bad ass:


June 14

Oopsie, Detroit News and the Stanley Cup

The good news: The Detroit News was ready to unveil a big ol' "Wings won the Cup" home page.
The bad news: It published when it wasn't true. D'oh!


May 04

What I've done professionally for the last year: My self-assessment

Last year, on a whim, I opted to post the self-assessment my boss has us write every year. So i thought I'd share it here again this year.

Self-assessment for Jake Sherlock
Friday, May 1, 2009

Tom,

Remember last year when I applied for the job over at RJI? I am so glad I didn’t get it. I don’t think I could have done what I did this year anywhere but the Missourian. They may call it the futures lab over at RJI, and while I’m sure they’re doing wonderful work over there, I think we have plenty to toot our own horns about over here.

With that said, here’s a rundown of my toots (not to be confused with a tweet):

  • The opinion section: I’ve worked hard this year to breathe new life into opinion, and so far I’ll have received is positive feedback. I’ve tried to make it the destination point for community conversation at the Missourian, and so far the results have been wonderful. We’re giving voice to community members and to students who want to learn the fine craft of column writing. Highlights from the past year include:
    • A redesigned print page. Emily Ristow has crafted page templates that save me the time of designing the section, plus the new elements give us an opportunity to bring the best of the Web-only content to print. 
    • The Beat. I’ve worked with the folks at KBIA to bring a regular podcast to ColumbiaMissourian.com. 
    • Today’s Question. This has given our advanced reporters more opportunity to practice their skeptical writing skills while also engaging readers with topics they’re talking about on local blogs, Twitter, the radio, et al. The next step is getting them to interact online with readers through the comments field, Twitter and Facebook.
    • Comments. The new voices column is a collection of short e-mails, comments and tweets about local issues that readers send our way.
  • Twitter. I’ve worked with reporters, copy editors and TA’s to harness the potential of Twitter and give us a strong presence in the local Twittersphere. This year has been all about experimenting with what works and what doesn’t. Now that we have a pretty good handle on that, I’d like to start implementing more Twitter usage in the newsroom.  
  • Newsroom “tech guy.” I answer a lot of basic technology questions for folks around the newsroom, which keeps Rob and his team free to tackle more of the bigger things that come up, like getting new computers online. I’m also our primary trainer for django. I’ve also tried to put more of my software skills I’ve acquired this year to work helping reporters with their convergence projects. 
  • Enriched Web site content. We’ve been much better about immediacy this year, and we’re getting pretty good at SEO headlines and linking. It’s been a growth area for us, but we can do better. 
  • Trainings. This year, I’ve sought training through attendance of the 2009 ACES conference, plus I’ve spent time on Lynda.com sharpening my skills in Final Cut and Dreamweaver.  
  • Instruction junction. Academically, here’s a brief list of what I did this year:  
    • Teaching. I taught all of 4406 in the summer, the editing portion in the fall and the design portion this spring. This coming summer, I’ll have my first chance to teach Advanced Copy Editing and Design for Joy. 
    • FIGS. I continue to stay involved with FIGS to get the word out about the Missourian and how we’re moving into the future a little faster than the industry is. 
    • Graduate academics. I served on two graduate committees this year (Allison McGee and Emily Mead). 
  • Neighborhoods project. I’ve been leading an effort to make an archived database of all neighborhood newsletters we’ve published so far, plus I’ve worked with Nanette to bring some of the radio interviews to the neighborhoods page. I hope to have a whole neighborhoods page “sub section” soon on the Web site. Most of the hard work on this was done by our work-study freshman and a couple of copy desk staffers.

In addition to keeping the momentum going on the aforementioned toots, here is a list of projects and trainings I want to accomplish in the coming year.

  • More interactivity in the opinion section. We have a solid readership with our opinion section, but it could be better. I’m hoping that by building more interactivity into the section, they will come. Here’s how I plan to do this:
    • More promotions for opinion. 
    • Explore ways to engage readers through multimedia. There is a convergence student interested in doing an independent project with us next semester – I’m hoping I can work with her to bring more voices to the section through video, Flash, slideshows, etc.
    • Continue finding diverse voices for guest columns and letters. 
  • Be more “assistant-professorly.” I hope to join the graduate faculty this fall, plus I’d like to get more involved in academic committee work. 
  • Continue learning new software. Every year in this space I talk about how I need to learn Flash. Every year I push it off for something else. Not this year. This is the year it gets done. 
  • Public Access Network. This was a project assigned to me several months ago that I just haven’t had a chance to sink my teeth into. I hope to rectify that soon. 
  • Be flexible. Things change, and too often our editor team is slow to react and/or slow to accept that times they are a changing. Besides not falling into that trap myself, I want to help encourage other editors not to be scared of Twitter, video editing, multimedia storytelling, et al. And if I can offer some tips along the way for handling things more efficiently and saving everyone time (I doubt you have any self-assessment claiming someone is underworked), that would be great for our newsroom.
In closing, this year has ranked as one of the most rewarding and fun years of my career. It’s going to be hard to top, but I’ll find a way.